Storytelling & Relationships
Building Unbreakable Consumer Connections
Building Unbreakable Consumer Connections
LODG is a brand marketing consulting group founded by Slate Olson. Slate has spent the past 25+ years building and guiding brand strategy and creative marketing programs for a handful of passionately admired brands.
The former Chief Marketing Officer at Rapha, CMO for Specialized Bicycles, and over a decade in brand management and advertising at Nike, Slate has a track record of delivering brand defining and business driving marketing programs.
Brand building is not a simple linear path. Instead, a purposeful recipe of consumer-led insights, data, creativity, and a passionate resilience to contribute to the lives of your consumer.
It is where tried and true meets educated fliers to bring something breakthrough to the world.
Having clarity of your purpose aligned to the opportunity and expectations of your audience is a strong start. Understanding the multitude of ways and means to maximize your connection in order to stand apart and thrive in your space requires steady diligence and commitment across the entire organization.
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